Stopping to smell the coffee from a London black cab
For some its the most important “meal” of the day. For me a cup of it puts a smile on my face. Legend has it that coffee was discovered by a shepherd in the Ethiopian highlands when he discovered that his goats felt a bit giddy after feeding on coffee berries. He tried it and felt the berries gave him energy. This was apparently in the 11th century. It was not until 1637 that coffee reached the shores of England, more specifically to Oxford, where students and lecturers developed a taste for it. Today London has thousands of coffee shops mostly cocooned in bricks and mortar and some like Starbucks and Costa are now household names but curiously enough I spotted something else – coffee from a London black cab
Whilst gallivanting in Brick lane today in East London, a London hipsters hangout, to sample some street food I came across an ingenious and inventive idea. An iconic black cab (taxi) or Hackney carriage as the locals refer to them transformed into a coffee shop with a fully bearded hipster barista at the helm.
As the business man Gary Hamel once stated, “A well-conceived product excels at what it does. It’s close to being functionally flawless – like a Ziploc bag, a radio from Tivoli Audio, a Philips Sonicare toothbrush, a Nespresso coffee maker or Google’s home page.” As I readied myself to capture this on camera, I noticed just about every one who passed by took a long look and smiled. You’d have to be a Londoner to fully appreciate the irony. Countless others did not need an invitation, I guess, to figure out if the coffee was as tasty as the sight. I resisted today but I had to capture the moments for posterity!