All things African Food Branding……The Logo

5 principles of effective logo designSymbolism and emblems have been part of African societies for centuries. In branding terms the MyWeku logo identifies this online hub in its simplest form by the use the logo. The logo depicts celebration and features the African continent. The colour of the logo is earthly and represents the source of our food ingredients – from the land. I would like to think it is distinctive, appropriate, practical, simple in form and conveys the intended message.


The MyWeku Ingredients logo was designed by a South African agency.

The designs concepts are below:

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